Dr. Khan
Dr. Khan's clinic is a Hair and skin clinic based in Junagadh, by Dr. A. S. Khan, 35 years ago, with a rich experience in Ayurveda. We got an opportunity to work on their Rebranding, Packaging & Marketing.
Client Background:
Dr. Khan's Clinic specializes in providing natural, ayurvedic skincare solutions. Seeking to reposition themselves and cater to their target audience effectively, they embarked on a rebranding journey to reflect their core values and commitment to holistic beauty.
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Objective:
Our objective was to assist Dr. Khan's Clinic in creating a fresh brand identity that reflected their natural, ayurvedic approach to skincare. This involved redesigning their logo, developing attractive packaging, and enhancing their social media presence through content marketing.
Rebranding Strategy: To understand Dr. Khan's vision and target audience, we initiated a comprehensive brainstorming session. Inspired by their use of homegrown herbs and natural products, we focused on creating a clean, minimalistic logo design that embodied freshness and a connection with nature. Earthy, soft, and neutral color tones were carefully selected to complement the brand's philosophy and evoke a sense of harmony with the skin.
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Packaging Design:
Aligned with the brand's identity, we conceptualized packaging that embraced the concept of "old is gold." Combining the earthy color palette, herb patterns, and minimalistic design elements, we created an attractive yet sober appeal. To elevate the packaging's premium feel, metallic and UV printing techniques were employed, adding visual interest and depth.
The functional design of the box layout was carefully developed to ensure the products remained secure and leak-free during shipping. By providing a snug fit for the bottles, we aimed to enhance the customer's experience while minimizing any potential shipping-related hassles.
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Photography and Creative Shoot:
To establish a strong and consistent brand presence, we conducted a product and model photoshoot, capturing the essence of Dr. Khan's Clinic and their natural skincare solutions. The carefully crafted visuals showcased the brand's expertise and enhanced their credibility in the market.
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Social Media Presence and Content Marketing:
Recognizing the power of social media, we worked closely with Dr. Khan's Clinic to enhance their online presence. Through strategic content marketing, we educated customers about the benefits of daily skincare rituals and provided valuable insights into holistic skincare practices. By engaging their target audience and sharing informative content, we established Dr. Khan's Clinic as a trusted source of skincare knowledge.
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The collaboration between our design and printing company and Dr. Khan's Clinic resulted in a successful rebranding project that breathed new life into their brand identity. The clean, minimalistic logo design reflected their natural, ayurvedic approach to skincare, while the packaging showcased a premium and earthy aesthetic.